01
Executive summary
Dr. Jones has two strong assets: a credible, high-level story (U.S. Army veteran, former Department of Defense professional, founder of Interactive Advocacy, President of NCVETBIZ, creator of the GLOW Framework) and a working booking pipeline on the Interactive Advocacy site. The current web presence does not yet turn that story into inbound engagements, especially for the Policy & Leadership Forum work the personal brand is built to promote.
Three findings matter most:
- The Policy & Leadership Forum offer is under-built. It appears as a single sentence on the Speaking Engagements page. There is no dedicated page, topic list, past-convening proof, or forum-specific inquiry path.
- The two sites send mixed signals. The personal site presents a governance and humanity thought leader. The Interactive Advocacy site presents a violence-prevention training company that currently advertises pro-bono engagements. Visitors pass between them with no clear logic.
- Trust details are leaking. Past events shown as upcoming, placeholder social links, an email on a different domain spelling, inconsistent impact numbers, and varying title wording all weaken confidence with buyers who verify before they book.
Recommended direction: make the personal site the front door for keynotes and forums, give the Forum offer its own page and inquiry path, and keep Interactive Advocacy as the training-and-performance arm with a clear, labeled link between the two.
02
Scope and method
Reviewed: both homepages in full. On drtanyaojones.com, the About, Work & Impact, Speaking Engagements, Insights, and Contact pages. On interactiveadvocacy.com, the Speaker Request, Book Online, Contact, and founder bio pages. Not reviewed: Shop, Store, Videos, Sponsorship, FAQ, and individual blog posts.
Technical checks: a full Lighthouse run could not be completed because Google's public PageSpeed service was over its usage quota. The figures in Section 06 come from in-browser measurements of page structure and loading and are indicative only. A formal mobile Lighthouse report is the first recommended follow-up.
Not verified: the live status of any Google Business Profile, review counts, and search rankings. Both sites run on Wix.
03
Brand architecture: one person, two brands
| drtanyaojones.com | interactiveadvocacy.com | |
|---|---|---|
| Role | Personal brand | Operating company |
| Positioning | Leadership strategist; governance, humanity, GLOW Framework | Violence prevention and trauma-informed training |
| Buyer | Government, international, and institutional hosts | Military, government, higher ed, corporate, nonprofit |
| Offer | Keynotes, Policy & Leadership Forums, panels, faith and values, executive conversations | Live theatrical training, speaker requests, training tools |
| Conversion path | "Book Dr. Jones" on the Speaking page; contact form | Quote request form; speaker request form |
The personal site's only outbound link is the hero button "Explore Her Work," which sends visitors to interactiveadvocacy.com. A visitor looking for a forum speaker is handed to a training company's site whose topics are violence prevention only. The two sites also share one phone number, and the personal site's structured data declares a LocalBusiness using that number.
Decision for Dr. Jones: one combined site with two divisions, or two sites with a shared design system and clear cross-links. Our recommendation is two sites, with the personal site as the front door for forums and keynotes and a deliberate, labeled link to Interactive Advocacy for training.
04
Findings: drtanyaojones.com
| Priority | Finding | Recommended fix |
|---|---|---|
| High | Forum offer is one sentence. Policy & Leadership Forums are described as substantive contributions to policy discussions, convenings, and strategic dialogues, with no detail. | A dedicated Forum page: formats, sample topics, outcomes, audience, past convenings, one-sheet download, and a forum-specific inquiry form. |
| High | Past events are listed as upcoming. The homepage lists Aug 24, Sep 21, and Oct 26 events, all past, with no year shown. | An events list that archives past events into "Recent appearances" automatically and shows the year. |
| High | Hero button leaves the site for interactiveadvocacy.com. | Point it to the Forum or Book page. Add a clearly labeled Interactive Advocacy link elsewhere. |
| High | Contact email uses a different domain spelling. The site is drtanyaojones.com; the listed email is engage@drtanyajones.com (no "o"). | Confirm the address receives mail. If it is a typo, fix it now; if both domains are owned, redirect and standardize. |
| Medium | Booking is a single contact form with no qualifying questions (date, audience, format, host type). | A short qualifying form, an instant confirmation, and a scheduling link for a discovery call. |
| Medium | Proof is thin on the homepage. A media-logo strip (Fox appears twice) has no clips, dates, or links; no testimonials or reel appear on the homepage. | Link each logo to the actual feature. Add a 60–90 second reel, three named testimonials, and dated "As featured" items. |
| Medium | Insights is a single essay, "My Rules for Advocacy," rather than a publishing section. | Short, dated articles and talks on governance, women's leadership, and faith and values. |
| Medium | Search basics are missing. The homepage title is just the name, the Insights page has no H1, and structured data describes a LocalBusiness rather than a Person or speaker. | Keyword-led titles, Person and Event schema, one H1 per page. |
| Low | Footer social icons are share links (Facebook sharer, X, WhatsApp), not profile links. No privacy policy or email signup. | Real profile links, a privacy policy, and newsletter capture. |
Strengths to keep: clear navigation, a polished hero concept, a well-written About page, strong credibility markers, and Google, Bing, and Facebook site verification already in place.
05
Findings: interactiveadvocacy.com
| Priority | Finding | Recommended fix |
|---|---|---|
| High | Speaker Request page advertises pro-bono engagements ("Currently, we are accepting pro-bono engagements") and asks about honorarium only after about 25 questions. | Decide the speaking-fee policy. Separate paid keynote and forum inquiries from pro-bono requests and shorten the form. |
| High | Placeholder links on team cards. Team social icons point to facebook.com/wix, twitter.com/wix, and linkedin.com/company/wix-com. | Replace with real profiles or remove. |
| High | Broken phone links in the footer. The phone link includes the street number ("301") as an extension, and the CAGE/UEI line is wrapped in a phone link to (888) 737-9635. | Fix link targets. Keep the CAGE code and UEI as plain text. |
| High | Four calls to action, three destinations. "Request a Quote," "Book Online," "Speaker Request," and "Get a Free Quote" overlap, and "Book Online" is a quote form, not an online booking. | One primary action per audience: training quote vs. speaker request. Rename "Book Online" accurately. |
| Medium | Quote form does not mark contact fields as required. As rendered, the required fields are solution, headcount, how you heard about us, target audience, and interest. Name, phone, and email are not marked. | Require email and organization. Add a confirmation message and automated follow-up. |
| Medium | Proof is thin. One testimonial is visible while the carousel has 14 slots. The coalition strip uses military and agency seals. | Add named testimonials and case studies. Confirm written permission for every seal and logo, since seals can imply endorsement. |
| Medium | Copy is long and superlative-heavy. The vision block is a dense paragraph and the homepage repeats the same description several times. | Cut to a short, outcome-led statement with specific numbers and named clients. |
| Medium | Stale details. The footer shows 2025, the Upcoming Events section rendered empty, and the page title is the full description sentence. | Dynamic year, a working events feed, a title under 60 characters. |
| Low | Heading and image hygiene. The homepage uses ten H1 headings and three images lack alt text. | One H1 per page. Add alt text. |
Strengths to keep: procurement signals (Service-Disabled Veteran-Owned certification, CAGE code, UEI), a quote form that qualifies by headcount, audience, and military affiliation, recognizable organization logos, video content, and a full contact block with address and hours.
06
Technical snapshot (indicative)
| Measure | drtanyaojones.com (home) | interactiveadvocacy.com (home) |
|---|---|---|
| Platform | Wix | Wix |
| Network requests | ~175 | ~232 |
| Script tags | 73 | 111 |
| Images (missing alt) | 22 (1) | 44 (3) |
| H1 headings | 2 | 10 |
| Structured data | LocalBusiness, WebSite | LocalBusiness, WebSite (duplicated) |
| Mobile viewport meta | Yes | Yes |
These figures were measured in a warm browser session, so load times are not representative of first-time mobile visitors. A mobile Lighthouse run on both sites is the first recommended follow-up.
07
Consistency and credibility
Buyers in government and international settings verify claims. Each item below should be reconciled and linked to its source before any relaunch:
- Impact numbers differ. The personal site says programs reached more than 80,000 individuals; the Interactive Advocacy bio says over 50 thousand trained.
- Title wording differs. The personal site says "United Nations Peacekeeping Ambassador." The Interactive Advocacy bio says "Ambassador for Peace," conferred February 4, 2025, and separately cites ECOSOC special consultative status. Use one verified phrasing, name the conferring body, and make the hero title match.
- Awards need sources. The Presidential Lifetime Achievement Award, Global Icon recognitions, and leadership awards should each link to a program page, photo, or certificate.
- Contact details are inconsistent. One phone number serves both brands. A third-party business directory lists a different Interactive Advocacy address (Concord, NC) than the website (Charlotte, NC) and shows no reviews.
- A 2024 press release lists a third website, leadershipexperiencetour.com. Please confirm whether it belongs to Dr. Jones.
08
Google Business Profile and reputation
Where it helps most
For Interactive Advocacy, a Charlotte-based company with a street address and weekday hours, a verified Google Business Profile is a worthwhile source of regional and procurement leads. It needs a consistent name, address, and phone, service areas, services, photos, and reviews.
Where it helps less
Event planners looking for a keynote or forum speaker mostly search by topic and check speaker bureaus, LinkedIn, and video. For the personal brand, a profile is a supporting asset. The primary engine is a Forum-focused site with a reel, proof, structured data, and a fast inquiry path. Eligibility for a speaker profile depends on Google's rules and needs checking first.
Before any profile work
- Confirm that the Suite 400 location is a staffed location. Google can suspend profiles that appear to use virtual offices.
- Confirm which address is current and align every listing.
- Check whether a profile already exists or has been claimed.
Reputation tools worth considering
- A post-event message that asks every host and attendee for a review, without filtering who is asked (Google prohibits review gating).
- A testimonial intake form with permission capture, publishing approved quotes on the site.
- A review dashboard and monthly summary.
09
Recommended direction
The strongest response is a purpose-built personal site designed around the Forum offer, built on a modern stack (Next.js, React, Tailwind CSS) so it is fast, searchable, and easy to extend with booking and lead tools.
Page plan
- Home: positioning, reel, proof strip, one primary action
- Policy & Leadership Forums: formats, topics, outcomes, past convenings, host FAQ, inquiry form
- Keynotes and Panels, with one-sheet downloads
- Work & Impact: verified credentials and media, with source links
- Events: archives past events automatically, with Event schema
- Insights: dated articles
- Book: qualifying inquiry form and discovery-call scheduling
- Press kit: bio, headshots, introduction, one-sheet
- Capability statement page for procurement buyers
Built-in tools
- Inquiry form with routing and instant confirmation
- Lead capture and follow-up
- Review requests and testimonial intake
- Analytics showing which pages produce inquiries
10
Suggested roadmap
| Phase | Timing | Focus |
|---|---|---|
| Quick wins | Week 1 | Fix the email, phone links, placeholder links, and stale events on the current sites |
| Foundation | Weeks 1–3 | Formal Lighthouse reports, Google Business Profile review, credential and numbers reconciliation, content inventory |
| Preview | Weeks 2–5 | A working preview of the redesigned personal site, with the Forum page and booking flow |
| Launch | Weeks 6–8 | Production build, redirects from Wix, analytics, structured data, handoff |
11
What we need from you
- Which brand structure you prefer: two sites or one.
- Verified wording for titles, awards, and impact numbers, with sources.
- Whether the engage@ email address is correct and receiving mail.
- Your speaking-fee policy and how pro-bono requests should be handled.
- Access to, or the status of, any Google Business Profile, plus Search Console.
- Forum details: formats, past convenings, a topic list, and host testimonials.
- Reel, headshots, and permission documentation for logos and seals.
Next step: a short conversation to walk through these findings, followed by a working preview of the Forum page so you can see the direction before deciding anything.
12
Your decision
Let us know how you would like to proceed. Your answer does not commit you to anything. It simply tells us whether to schedule a call and prepare a working preview of the Forum page.